This course will provide you with the tips and tools you need to hone your B2C skills and boost your business.
This 2-day course will provide you with the tips and tools you need to hone your B2C skills and boost your business.
The first part of the course will focus on developing your diamond jewellery marketing strategy while improving in parallel your product knowledge about diamonds (jewellery), its history and its current market. To achieve this goal, we will provide you an overview of some of the most effective (online) marketing tools for increasing your sales, as well as proves examples from well known brands.
The second part of the course will focus on sales strategies such as the “7 Steps to a Sale”, including how to communicate with your customers, how to create value for them and how to handle their objections.
Case studies, creative exercises and role playing will guide you on your way to putting theory into practice.
Min. age: 18 years.
This course is meant for:
Anyone who is fascinated by precious stones, jewellery store owners and their sales staff and marketing staff.
Learn how to grade diamonds in one of the diamond capitals of the world. Our highly experienced lecturers will guide you through the fascinating world of diamonds. You will study the 4C’s: Carat, Colour, Clarity and Cut.
These courses learn you how to sort a pile of rough diamonds into different categories according to various criteria such as size, colour, clarity and morphology. These courses focus on practice with a sound theoretical background. The new and extra module about Rough Diamond Management is the practical extension of the Introduction course.
During these courses you’ll investigate the properties of gemstones, using specialized tools and you'll learn how to distinguish synthetic from natural gemstones (ruby, sapphire, emerald and more).
During this course, our students learn how pearls are formed, which types of pearls we distinguish, how the quality of pearls is defined and how we set their value. In addition, you will also learn how to set pearls in jewellery.
These courses will teach you how to translate creative ideas into contemporary jewellery designs using different illustration techniques. You’ll also learn about the use of diamonds in jewellery and the different methods of diamond setting.
Would you like to know more about fancy coloured diamonds, diamond treatments or laboratory-grown diamonds and diamond spectroscopy? HRD Antwerp offers workshops designed to introduce you into the fascinating world of extraordinary diamonds and focus on ruby, sapphire and emerald.
If you are looking to start your own jewellery business or increase your existing business, this course is the key to your success. Our highly skilled and experienced lecturers will guide you through the fascinating world of the gemstone and jewellery industry.