Diamond Jewellery Sales Course


This course will provide you with the tips and tools you need to hone your B2C skills and boost your business.

Diamond Jewellery Sales

2 days
Depends on date and location.
English , Dutch , French , Turkish

This 2-day course will provide you with the tips and tools you need to hone your B2C skills and boost your business.

The first part of the course will focus on developing your diamond jewellery marketing strategy while improving in parallel your product knowledge about diamonds (jewellery), its history and its current market. To achieve this goal, we will provide you an overview of some of the most effective (online) marketing tools for increasing your sales, as well as proves examples from well known brands.

The second part of the course will focus on sales strategies such as the “7 Steps to a Sale”, including how to communicate with your customers, how to create value for them and how to handle their objections.

Case studies, creative exercises and role playing will guide you on your way to putting theory into practice.

Diamond Jewellery Sales


2 days


Min. age: 18 years.

Number of attendants

Depends on date and location.

Target Group

This course is meant for:

Anyone who is fascinated by precious stones, jewellery store owners and their sales staff and marketing staff.

Course Content

  • The unique properties of diamond and precious metals.
  • Identify the different approaches for each culture.
  • Develop chemistry with people of all ages, backgrounds and cultures.
  • Meet the needs of the buyers.


Participation attest: Diamond Jewellery Sales
This course will be available upon request. Please contact us at education@hrdantwerp.com to make a request. Thank you.


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